Mobile marketing services provider () says it has inked a memorandum of understanding agreement with MDB Communications, a full service advertising and marketing communications firm.?
Both companies will promote each other's services to existing and potential customers, benefiting from collaborative contracts and shared revenues.?
Snipp said that MDB's "impressive clientele" will be introduced to the company's 'Mobilize Me' platform, which supports many input mechanisms for mobilizing marketing campaigns for companies, including text message, QR codes, () tags and Snapp tags.
Snipp provides print publishers, advertising agencies and corporate/consumer brands with a full suite of mobile marketing services in North America.
Headquartered in Washington, D.C. and established in 2007, the company has provided its services to several Fortune 500 companies and other major brands, advertising agencies and publishers, including Wal-Mart (), ESPN, Time Inc, Ford (), Nike (), Wendy's (NASDAQ:WEN) and Campbell Soup ().
Also based in Washington, DC, MDB Communications' client base includes Fannie Mae, National Geographic, the D.C. Lottery and The International Spy Museum. The firm is focused primarily on consumer branding, social media and developing advanced SEM programs and contextual targeting initiatives for national and international companies.
"Our focus on increasingly accountable marketing programs that leverage creative ideas has fueled our mobile channel practice. We're delighted to work with Snipp to enhance customer engagement and demonstrate ROI in a meaningful way," said MDB's CEO, Cary Hatch.
CEO of Snipp, Atul Sabharwal, added: "We look forward to continuing to brainstorm and create innovative campaign solutions together. We are excited to work with MDB's clients, both present and future, and introduce them to our 'Mobilize Me' technology platform."
Last month, said that its partner in Mexico was chosen by telecom operator Telmex to create a marketing campaign for cell phone and tablet users. Telmex is owned by Fortune 500 company America Movil, the largest telecommunications company in Mexico.?
The company owns around 90 per cent of the telephone lines in Mexico City and currently has revenue in of more than US$12 billion annually. ?It also provides communication services throughout Latin and South America. ?
The marketing campaign will use Snipp technology to create a contest for users to enter with their cell phones. ?
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